SaaS
Developing practice to achieve higher performance.
We design and build beautiful brands, websites and products for your business that stand out the crowd.
Performance marketing that prioritizes your business goals over industry benchmarks.
I partner with startups, D2C brands, and SaaS companies to build scalable acquisition systems that deliver consistent ROI – whether you’re spending $5K or $500K per month.
Strategic. Data-backed. Accountable.
SoftwareSuggest is a software review and comparison platform that helps businesses and individuals find the right software solutions for their needs.
With strong sales support and an overseas-first growth vision, SoftwareSuggest onboarded a solid client base across global SaaS and enterprise players – customers like Oracle, Zoho, HubSpot, Pipedrive, SAP, Spine HR, Deel, and more.
Now, one thing is very clear in global performance marketing:
Every geo comes with its own market sentiment, customer psychology, buying triggers, and “trust barriers.” You can’t run the same playbook for US, Canada, and Europe and expect identical outcomes.
As a marketer, our job is to drill down into local buyer behavior and build marketing that matches how people in that geo evaluate, trust, and convert, especially when you’re spending aggressively to capture demand.
Because when you spend big to bring in traffic, it’s my duty to ensure every single dollar gets utilized wisely, and every visitor gets a structured journey into the sales funnel, not a one-time landing page hit and exit.
Challanges
Performance was decent on the surface, but inefficient when we looked deeper at quality and revenue impact.
- Avg CPL: $50–$80
- Lead verification rate: 15%–18%
- Conversion ratio: 2%–3%
- ROAS: 1.3
- Lower conversion rate (traffic wasn’t converting into business outcomes)
- Poor verification rate (high junk leads / low intent)
- High CPL and CPQL
- Drop-offs after the first touchpoint
- Same messaging across geos leading to trust mismatch
We were buying demand – but not extracting maximum value from it.
Solution
Instead of optimizing only ads and landing pages, we designed a full-funnel acquisition engine.
What We Implemented (The Growth Playbook)?
- Geo-led segmentation (no generic targeting): Split audiences and messaging by region-specific intent, buyer behavior, and trust signals to improve relevance and lead quality.
- Funnel strategy (utilize every click into the sales journey): Built a full-funnel system (TOFU–MOFU–BOFU) so every visitor is captured, nurtured, and pushed toward conversion.
- Lead quality controls (verification was a priority KPI): Added qualification layers and validation logic to reduce junk leads and increase verified, sales-ready submissions.
- A/B testing at every layer: Ran continuous experiments across ads, audiences, landing pages, and forms to scale what works and cut what doesn’t.
- Conversion tracking aligned with business outcomes: Connected ad performance to CRM outcomes (verified leads/SQLs/revenue) to optimize for real business impact, not vanity metrics.
Ready to Scale Your Growth?
Join 20+ brands who’ve replaced gut decisions with data-driven strategies. Results start immediately.
